Peer39

Peer39's Contextual Data Solutions

Peer39 offers advanced contextual data solutions designed to enhance the effectiveness of advertising campaigns. By providing analytics for web, CTV, mobile app, and online video placements, Peer39 ensures advertisers can measure campaign performance, quality, and suitability. Their solutions include a contextual data marketplace with cookie-free categories, helping advertisers target audiences without relying on traditional cookies. This innovative approach allows for more precise targeting based on content and context, thus improving ad relevance and user engagement.

Peer39's Contextual Connected TV (CTV) Solutions

Peer39 provides specialized contextual connected TV (CTV) solutions that offer both targeting and analytics capabilities. With pre-bid contextual categories tailored for CTV environments, advertisers can efficiently target specific audiences based on content, channel, production type, and safety and suitability. Peer39's advanced analytics break down data by channel, show, and content genre, providing granular insights into CTV campaign performance. This allows advertisers to optimize their strategies and maximize return on investment in the rapidly growing CTV market.

Peer39's Custom Contextual Categories

Peer39 empowers advertisers to create and manage custom contextual categories, offering tools that support up to 10,000 keywords or URLs per category. This flexibility allows for highly tailored advertising strategies that align with specific campaign goals. The ability to build custom categories and deploy them to any Demand-Side Platform (DSP) for CTV, web, online video (OLV), and mobile apps, ensures that advertisers can maintain control over their targeting strategies and achieve better campaign outcomes.

Peer39's Brand Suitability Controls

Peer39 aligns its brand suitability controls with the Global Alliance for Responsible Media (GARM) Brand Suitability Framework. This alignment ensures that advertisers can maintain brand safety while reaching their target audience. Peer39 offers a comprehensive set of targeting options, including content, channel, production type, and suitability at scale for CTV. By adhering to industry standards and providing robust suitability controls, Peer39 helps advertisers protect their brand's reputation and ensure their ads appear in appropriate contexts.

Peer39's Analytics and Insights

Peer39 provides powerful analytics and insights that cover more than 150 measured data dimensions for CTV, display, web, and keyword. Advertisers can create analytics tags and view performance metrics such as attention and viewability, offering a modern approach to understanding ad environments. These insights enable advertisers to make data-driven decisions, optimize their campaigns, and achieve better performance and ROI. Peer39's comprehensive analytics capabilities ensure that advertisers have access to the information they need to continuously improve their advertising strategies.