Parse.ly

Parse.ly offers a robust content analytics platform designed to empower content creators and marketers with tools to drive smarter decisions and focus their content strategies. The platform includes a Content Analytics Dashboard that provides real-time data, conversions, and reporting, helping users identify what content resonates with their audience and focus on high-value initiatives. Parse.ly’s Content Conversion Engine proves the value of content by tracking conversions and providing attribution analytics, while the Content API allows developers to personalize content experiences with customizable models and real-time data access. The Data Pipeline streams real-time content data for analysts, offering raw data in a clean format for custom analysis with tools like Python, R, Spark, Redshift, and BigQuery. Trusted by over 400 enterprises and 12,000 revenue-driving websites, Parse.ly serves more than 30,000 active user seats and handles over 50 billion events per month. The platform helps increase organic search traffic, revenue growth, subscribers, and conversions, with real results like 25% additive growth from content marketing activities. Parse.ly integrates seamlessly with CMS through WordPress plugins and other integration methods, and it offers various pricing plans tailored to different business needs. The platform ensures high standards for security, scalability, and data privacy with certifications like SOC 2, ISO 27001, and GDPR compliance. Additionally, Parse.ly provides resources such as a blog and content library, and it supports companies like Minnesota Timberwolves, Hello Fresh, and Slate in making data-driven decisions. Part of WordPress VIP, Parse.ly combines the ease of WordPress with enterprise scalability and security, offering features like metadata extraction, audience-centric metrics, marketing campaign tracking, and more.