MVP

MVP, headquartered in Austin, Texas, provides advanced software solutions designed to accurately measure the value of partnerships and activations within the industry. The company offers a range of services including broadcast measurement, which focuses on non-commercial content that constitutes 77% of the Live Event Window, and utilizes AI-powered brand detection technology operating at 30 frames per second for logo recognition in broadcasts and streamed events. Additionally, MVP offers social media metrics to evaluate media coverage, content value, and engagement from different entities such as leagues, teams, and fans. Their services extend to comprehensive sponsorship valuation across diverse media platforms, including esports and streaming, leveraging AI technology to ensure precise data analysis. MVP also provides customer success services, which encompass success planning, strategic enablement, reporting solutions, and ongoing support to enhance client experience. The company’s dynamic reporting tools are designed to make data digestible and actionable, catering to various business needs.