Mapp Digital

Mapp Digital provides a customer data platform designed to unify data for actionable customer insights. The platform incorporates artificial intelligence tools to predict customer behavior and enhance the effectiveness of marketing campaigns. It features advanced personalization options that allow marketers to tailor efforts based on individual customer data. Mapp Digital also includes marketing automation capabilities to streamline campaign execution across multiple channels, such as email, mobile, and web marketing. The company utilizes digital analytics to deliver deep insights into marketing performance and customer engagement. Additionally, Mapp Digital supports email marketing with tools for creating, sending, and optimizing campaigns, and enables mobile marketing through SMS and push notifications. For web marketing, the platform offers tools for personalized web content and interactions. Mapp Digital also provides strategic data consulting and client technical services, and offers a platform for partners to collaborate on insight-led customer experiences.