Luth Research

Luth Research's Services

Luth Research offers an array of services designed to provide comprehensive insights into consumer behavior. Through its proprietary ZQ Intelligence® technology, the company delivers granular data on clickstream, app usage, physical location, online shopping, and video streaming across multiple devices. The Shopper Insights Dashboard provides real-time metrics such as visits, conversions, time pattern analysis, and product/brand/search term popularity, tracking major retailers like Amazon, Target, Walmart, and Best Buy. Additionally, Luth Research measures ad effectiveness by linking ad exposure to changes in digital behavior and provides SVOD measurement to analyze title-level viewer and audience data across devices.

Luth Research's History

Luth Research has been a stalwart in the market research industry for 46 years. Founded to provide timely and actionable data, the company has continually evolved, embracing technological advancements to enhance its service offerings. In 1999, Luth Research launched SurveySavvy®, a patented online research panel that allows participants to earn money through online surveys. This early adoption of digital methods has positioned Luth Research as a leader in behavioral data collection and analysis, maintaining its relevance and value to Fortune 100 companies over decades.

Luth Research's ZQ Intelligence® Technology

ZQ Intelligence® is Luth Research's proprietary technology designed to capture and analyze extensive behavioral data. This innovative platform tracks user behavior across various devices and platforms, providing detailed insights into consumer actions. It covers areas such as clickstream data, app usage, physical location, online shopping habits, and video streaming. By leveraging this technology, Luth Research delivers in-depth analyses and custom feeds and reports, offering clients a granular look into customer journeys and audience insights, crucial for informed decision-making in marketing and product development.

Luth Research's SurveySavvy® Platform

Launched in 1999, SurveySavvy® is Luth Research's patented online research panel that allows users to participate in surveys and earn money. This platform has been instrumental in gathering diverse data sets directly from consumers, offering valuable insights for businesses. SurveySavvy® not only facilitates traditional survey methods but also integrates with ZQ Intelligence® to enhance the depth and accuracy of the data collected. This dual approach ensures that clients receive comprehensive and reliable data for their research needs.

Luth Research's Shopper Insights Dashboard

The Shopper Insights Dashboard by Luth Research is a powerful tool providing real-time access to audience shopping behaviors. It tracks metrics such as visits, conversions, time patterns, and the popularity of products, brands, and search terms. This dashboard covers significant retailers including Amazon, Target, Walmart, and Best Buy. Each client receives a unique log-in, a detailed user guide, and a one-hour walk-through to maximize the utility of the dashboard. This service enables businesses to understand and respond to consumer behavior trends effectively, optimizing marketing strategies and improving customer engagement.