Mark Godley

Mark Godley serves as the CEO of a company that specializes in enriching buying committees and enhancing personalization in sales and marketing efforts globally. Under his leadership, the company has integrated Contact Signals to refine personalization strategies and uses a proprietary mix of artificial intelligence (AI) and human intelligence to create unique, fully enriched contact and account datasets based on custom parameters. Godley’s approach involves filling CRM systems and sales pipelines with hyper-targeted personas and verticals, specifically tailored for different global geographies. His strategy leverages a combination of AI, robotic process automation (RPA), and human intelligence to achieve unprecedented customization of verticals and personas. This enables his company to provide hyper-targeted and hyper-personalized outreach capabilities, sourcing and delivering highly relevant custom account insights and intent signals. This facilitates personalized outreach with hyper-relevant messaging to the right people at the right time within an organization.