GOJA

GOJA is a company that creates, buys, and grows brands on Amazon by leveraging its people, technology, and 12 years of marketplace expertise. Founded in 2009 in an 80 square foot office space, GOJA has grown to become one of the largest Amazon sellers in the world, with a team of over 150 professionals and more than 4 million orders processed. The company optimizes brands for Amazon through a comprehensive range of ecommerce services, including proprietary technology, product development, manufacturing, brand development, fulfillment, performance merchandising, digital marketing, marketplace optimization, customer service, and reputation management. GOJA works with three types of brands: Amazon winners, Amazon opportunities, and GOJA originals. Initially, the company found success in high-end photography equipment and became a leading distributor for premium brands like Canon, Sigma, and Tamron. GOJA also offers computer software design and maintenance services, as well as computer programming services, and has developed proprietary software tools to overcome limitations of Amazon’s third-party seller technology. In 2019, GOJA received investment from JP Morgan, Next Coast Ventures, and 3L Capital. The company has offices in Miami, Bolivia, and China and supports community programs and organizations. GOJA collaborated with FIU to create the GOJA-iChangeFIU Social Innovation Challenge, providing mentorship and grants to students, and supported logistics and transfer of lab machines to Bolivia for faster COVID-19 testing. Additionally, GOJA partnered with SellersFunding to offer integrated financial services solutions for e-commerce entrepreneurs. The company’s proprietary technology platform enables scaling across categories both organically and through strategic mergers and acquisitions.