Encoura
Encoura Employees
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Cara Quackenbush
Executive Vice President, Eduventures Research
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Encoura's Solutions
Encoura offers a comprehensive suite of solutions designed to help higher education institutions understand their markets, shape incoming classes, engage with students and families, and optimize enrollment funnels. Their offerings include the Encoura Platform, Eduventures Research, Enrollment Marketing Services, and Digital Marketing Solutions. These solutions are designed to support institutions at every stage of the enrollment process, from initial student search to final enrollment. Encoura's full-funnel approach ensures that institutions can effectively attract and retain students, leveraging proprietary data and advanced analytics to drive decision-making and strategic planning.
Encoura's Eduventures Summit
The Eduventures Summit is a premier event hosted by Encoura, bringing together higher education professionals to discuss critical issues and emerging trends in the industry. This annual event features keynote speakers, panel discussions, and workshops, providing attendees with valuable insights and practical strategies to enhance their institutional effectiveness. The Summit also serves as a networking platform, allowing participants to connect with peers, share best practices, and explore innovative solutions. By fostering collaboration and knowledge exchange, the Eduventures Summit helps institutions stay ahead in a rapidly evolving educational landscape.
Encoura's Data and Analytics Tools
Encoura leverages proprietary data from the Encoura and ACT college planning programs to provide institutions with deep insights into student behavior and market trends. Their Insights Cloud tool offers robust market analysis, competitive benchmarking, and funnel performance monitoring, enabling institutions to make data-driven decisions. Additionally, Encoura's Class Planner uses predictive modeling to help shape incoming classes, ensuring a balanced and diverse student body. These advanced analytics tools empower institutions to optimize their recruitment strategies, improve student engagement, and achieve their enrollment goals.
Encoura's Eduventures Research
Eduventures Research, a key component of Encoura's offerings, provides higher education institutions with industry insights and strategic guidance. Conducted by a team of expert analysts, this research covers a wide range of topics, including student preferences, market trends, and institutional challenges. By delivering actionable intelligence, Eduventures Research helps institutions navigate the complexities of the higher education landscape, identify growth opportunities, and implement effective strategies. This research is instrumental in helping institutions stay competitive and responsive to the evolving needs of students and the market.
Encoura's Strategic Enrollment Consulting
Encoura offers strategic enrollment consulting services to help higher education institutions meet their enrollment goals. These services are tailored to the specific needs of each institution, providing expert advice on recruitment strategies, marketing initiatives, and enrollment management. Encoura's consultants work closely with institutions to develop and implement customized plans that drive student engagement and improve enrollment outcomes. By leveraging their extensive industry knowledge and data-driven insights, Encoura's strategic enrollment consulting services enable institutions to attract and retain the right students, ensuring long-term success.