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Locations
Durioo is headquartered in Cyberjaya, Selangor, Malaysia. The company operates in various regions, including Malaysia, Southeast Asia, and remote locations. The team consists of 50 members, working both on-site and partly remotely.
Industry and Sub-industry
Durioo is positioned in the consumer industry, with a specific focus on content. The company provides subscription-based services focusing on high-quality Islamic cartoons and shows for kids. Operating in the content sub-industry, Durioo targets a niche market of Muslim families with internet access.
Y-Combinator Batch W22
Durioo participated in the Y-Combinator batch W22. This startup accelerator is known for supporting early-stage companies through investment and mentorship, providing Durioo with valuable resources and network connections during its development phase.
Subscription App Details
Durioo offers a subscription app priced at RM12.90 per month, providing access to high-quality Islamic cartoons and shows designed for children. The content library includes themes focused on Islamic, faith-based, moral, and educational topics. Content can be watched on various platforms, including Android TV, Apple TV, Samsung TV, Chromecast, and Android Box, and can be streamed on up to three devices simultaneously.
Target Market and Audience
Durioo specifically targets the underserved market of 70 million Muslim families with internet access globally. The company's content is designed to be a safe and beneficial environment for children, offering 100% filtered content with no LGBT content, western agendas, sexual scenes, inappropriate ads, and more. Their previous Islamic cartoon garnered over 3 billion views on YouTube, demonstrating substantial interest and engagement within their target market.
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