Lindsay Frey

Lindsay Frey serves as the President and Co-Founder, focusing on the evolution of sales development and effective revenue generation strategies. Frey co-authored ‘The Fate of Sales Development,’ an article that explores the future and transformation of sales development tactics. She has also collaborated with Ashleigh Vogstad of Transcends Marketing on a publication for Fast Company, further establishing her expertise in the field. Frey advocates for setting clear, revenue-based goals and devising strategic activities necessary to achieve these objectives. She emphasizes the importance of tying Sales Development Representative (SDR) compensation to closed-won business, ensuring their incentives align with the company’s overall success. Additionally, Frey prioritizes the capture and analysis of actionable data from SDR activities to enhance company-wide revenue outcomes.