Tom Firth

Tom Firth, a founder with a keen interest in retail and technology, has contributed significantly to industry discussions through his writings. His articles include ‘From Hype to Hurdles: Farfetch’s Battle for Attention and Loyalty’, which examines the challenges faced by Farfetch in maintaining customer interest and loyalty. He also explored the effectiveness of segmentation analysis in ‘The Power of Segmentation Analysis’. Addressing e-commerce issues, he wrote ‘How to Stop Losing Sales: Taming the Cart Abandonment Beast’, offering strategies to reduce shopping cart abandonment. His insights into the use of AI in retail were highlighted in ‘Redefining Retail: Walmart’s AI-driven Winning Streak’ and ‘AI in Action: Unveiling Amazon’s Latest Customer-Centric Innovations’. Additionally, he analyzed Cotera’s business strategies in ‘Cotera’s Lifecycle Model: A Case Study’. Through these articles, Firth has established himself as a thoughtful commentator on the intersection of technology and customer engagement in the retail sector.