BASIC Agency

BASIC/DEPT®'s Services

BASIC/DEPT® offers a comprehensive range of services designed to turn cultural values into company value. Their expertise spans strategy, brand experience, digital experience, content, and technology. The agency's strategic approach involves in-depth market analysis and brand positioning, ensuring that their clients' messaging resonates with their target audiences. Their brand experience services create cohesive and compelling brand identities, while their digital experience offerings include website design, mobile app development, and eCommerce solutions. Additionally, BASIC/DEPT® excels in content creation, crafting engaging stories that enhance brand visibility and customer engagement. Their technology services provide innovative solutions that drive efficiency and scalability for businesses.

BASIC/DEPT®'s Awards and Recognitions

BASIC/DEPT® has accumulated numerous prestigious awards, highlighting their excellence in design and branding. In 2023, they were named the Design and Branding Agency of the Year by Ad Age, a testament to their industry leadership. The agency has also been honored with the 27th Webby Awards: Agency of the Year. Their creative prowess has been recognized by Webby Awards, Adweek, Awwwards, D&AD, One Show, The FWA, and Communication Arts. These accolades underscore BASIC/DEPT®'s commitment to delivering innovative and impactful work for their clients. Their success is reflected in a significant growth rate of 168%, positioning them as Adweek’s 18th fastest-growing agency.

BASIC/DEPT®'s Global Presence

BASIC/DEPT® operates on a global scale with offices in major cities including San Diego, New York, the Bay Area, St. Louis, Amsterdam, London, Berlin, and Argentina. This extensive geographic footprint enables the agency to serve a diverse clientele and tap into various markets. Their international presence is pivotal in understanding and integrating cultural nuances into their projects, ensuring localized relevance while maintaining global standards. This strategic positioning allows BASIC/DEPT® to collaborate with some of the world's most renowned brands, offering insights and solutions that are both globally informed and regionally impactful.

BASIC/DEPT®'s Key Projects and Partnerships

BASIC/DEPT® has been involved in several high-profile projects and partnerships that showcase their expertise and innovation. They serve as the lead creative agency for Google Store, providing strategy, design, and prototyping. Their global digital transformation engagement with KFC has redefined eCommerce, mobile app, and drive-thru experiences. The agency has also helped Wilson reimagine its brand visual identity and launch its first brick-and-mortar retail location in its 108-year history. Their redesign of the digital flagship for AT&T created frictionless paths to purchase, enhancing consumer experience. Additionally, BASIC/DEPT®'s ongoing partnership with Patagonia includes strategy, branding, experience design, and development, further cementing their reputation as a leading agency.

BASIC/DEPT®'s Thought Leadership and Initiatives

BASIC/DEPT® is not just an agency but a thought leader in the industry. Their platform, Applied®, shares valuable perspectives and tactics related to strategy, design, and technology. The Brandbeats® podcast series, with over 45,000 listens per episode, offers candid conversations on industry-related topics, further establishing their expertise. Their communal initiative, Crafted®, celebrates diversity and creativity by bringing together people from different backgrounds. The Moves® HQ initiative provides an in-depth look into the two-year process of designing their new office, reflecting their commitment to innovation and excellence. These initiatives underline BASIC/DEPT®'s dedication to fostering an inclusive, forward-thinking community.