Alliance Sales & Marketing

Alliance Sales & Marketing's History

Founded in 2004, Alliance Sales & Marketing began its journey as Alliance South before rebranding in 2006. The company has grown significantly over the years, becoming the largest privately-owned broker on the east coast by 2008 and nationwide by 2013. This rapid growth was marked by the opening of offices in the Rocky Mountains in 2012 and California in 2013. By 2016, the company had expanded to 250 employees nationwide. Key milestones include the launch of Alliance Natural in 2005, which focuses on natural and organic products, and the modernization of its brand identity in 2023 with the tagline “Your Broker Partner Like Never Before.”

Alliance Sales & Marketing's Services

Alliance Sales & Marketing offers a robust suite of services tailored to elevate brand visibility and market presence. Their offerings include dynamic and customized marketing solutions through Alliance Marketing, as well as specialized ecommerce strategies for CPG brands. The company also provides comprehensive sales services aimed at enhancing brand visibility in conventional grocery stores nationwide. In 2020, they launched a C-Store Division to cater to the demand for fresher, healthier products in smaller format stores. Additionally, Alliance Natural continues to operate as a nationwide broker specializing in natural food and beverages.

Alliance Sales & Marketing's Divisions

Alliance Sales & Marketing has diversified its operations through various specialized divisions. Alliance Natural, launched in 2005, focuses on natural and organic products, serving as a nationwide broker in this niche. In 2020, the company introduced a C-Store Division to meet the growing demand for healthier products in small format stores. Recognizing the rise of online shopping, they launched an Ecommerce Division in 2021 to address the increasing need for delivery and pick-up services, offering strategy development and promotional programs for CPG brands. These divisions enable Alliance Sales & Marketing to effectively cater to different market segments.

Alliance Sales & Marketing's Community Initiatives

In 2019, Alliance Sales & Marketing formed Alliance Cares to celebrate and support employee volunteer efforts. This initiative underscores the company's commitment to giving back to the community and fostering a culture of social responsibility among its employees. Alliance Cares organizes various volunteer activities and encourages employees to participate in community service projects, enhancing the company’s corporate social responsibility profile. This initiative not only boosts employee morale but also strengthens the company's reputation as a socially responsible organization.

Alliance Sales & Marketing's Jumpstart Jam Pitch Slam

Alliance Sales & Marketing hosts the Jumpstart Jam Pitch Slam, an event designed to provide emerging brands with a platform to showcase their products. The pitch slam offers a prize of $250K in brokerage and marketing services, giving new brands a significant boost in market visibility and support. This event reflects Alliance Sales & Marketing's commitment to fostering innovation and supporting the growth of up-and-coming brands in the competitive consumer goods market. The Jumpstart Jam Pitch Slam is a key initiative that highlights the company's dedication to industry leadership and nurturing new talent.