Peter Ferguson

Director of Business Development

Peter Ferguson serves as the Director of Business Development. In his role, he engages in conversations with farmers, investors, and other key stakeholders to form strategic partnerships and collaborations. His work focuses on expanding business opportunities and fostering relationships that drive the adoption of innovative agricultural technologies.

Authored Articles on Agriculture Technology

Peter Ferguson has authored multiple articles and blog posts discussing the future of agriculture technology. Through his writings, he explores advancements and trends in the industry, providing insights and analyses that help stakeholders stay informed about the latest developments.

Involvement in Robotic Apple Harvesters

Peter Ferguson has played a significant role in the development and deployment of robotic apple harvesters. His involvement includes collaborating with engineers and agricultural experts to refine and implement this technology, aiming to increase efficiency and productivity in apple harvesting.

Collaboration on Data Collection with Growers

Peter Ferguson works closely with growers to collect data that guides future technological developments. By analyzing this data, he helps identify needs and opportunities for improvement, ensuring that new technologies are aligned with the practical demands of the agricultural sector.

Team Collaboration and Feedback

Peter Ferguson actively participates in providing feedback and collaborating with his team to enhance their technology solutions. His contributions are geared towards continuous improvement, focusing on refining tools and methods to better serve the needs of the agricultural community.