WaystoCap

WaystoCap's History

WaystoCap was launched on October 9, 2016, with a mission to revolutionize B2B trading in Africa. The company quickly gained traction by offering a technology-driven trading platform designed to help businesses find international and regional partners, source competitive prices, and secure better payment terms. The company's innovative approach and significant potential earned it a spot in Y Combinator's W17 batch. Over the years, WaystoCap has attracted backing from renowned early-stage US and international investors, including Battery Ventures, 4DX Ventures, and Y Combinator. The company's growth and success eventually led to its acquisition, marking a significant milestone in its journey.

WaystoCap's Services

WaystoCap offers a range of services geared towards facilitating B2B trading in Africa. Their platform helps businesses connect with international and regional partners, find competitive pricing, and negotiate better payment terms. To enhance user experience, the platform features a cart that allows users to add items and streamline their purchasing process. Additionally, WaystoCap provides a newsletter subscription option to keep users informed about the latest updates and developments. The company's services are designed to be inventive, equitable, and progressive, as highlighted on their website's marquee display.

WaystoCap's Market Focus

Primarily operating in the B2B sector with a focus on Office Management, WaystoCap serves regions including Morocco, the Middle East, and North Africa. The company's platform is designed to cater to the unique needs of businesses in these regions, providing them with the tools and resources needed to thrive in competitive markets. By leveraging technology, WaystoCap has positioned itself as a key player in the African B2B market, often referred to as the 'Alibaba of Africa' due to its significant impact and reach.

WaystoCap's Team and Culture

With a team size of 38 employees, WaystoCap fosters a collaborative and innovative work environment. The company's core values, which include being inventive, equitable, and progressive, are prominently displayed on their website and reflect their commitment to creating a positive impact. The team operates from Casablanca, Morocco, but also embraces remote and partly remote working arrangements, allowing them to attract diverse talent from various regions. This flexibility and inclusivity are key components of WaystoCap's culture, contributing to its success and growth in the B2B trading industry.

WaystoCap's Investor Backing

WaystoCap has garnered significant support from early-stage investors, including Battery Ventures, 4DX Ventures, and Y Combinator. This backing has been instrumental in the company's development and expansion. The involvement of these prominent investors not only provided financial support but also strategic guidance and industry connections, which have been crucial in establishing WaystoCap as a leading B2B trading platform in Africa. The confidence shown by these investors underscores the company's potential and the value it brings to the market.