Abel Johnson

Abel Johnson, recently promoted to Senior Search Manager, plays a pivotal role in his organization by wearing multiple hats in managing teams and client projects. He delivered a notable presentation on the evolution of SEO into life optimization at a MN Search event, highlighting his forward-thinking approach. Abel is a strong advocate for search experience optimization, where he emphasizes the importance of human intent and experience over traditional metrics. He has suggested several strategic changes to enhance program implementation and measurement in search optimization. Additionally, Abel is planning to contribute to an Industry Insights column, further sharing his expertise and perspectives on search experience optimization.