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Alejandra Vásquez serves as the VP of Growth Marketing at Vendoo, where she has worked since 2022. She has a strong background in marketing strategy and team building, with experience in scaling startups and developing monetization strategies for SaaS companies.
Work at Vendoo
Alejandra Vásquez serves as the VP of Growth Marketing at Vendoo, a company that is part of Y Combinator's Winter 2022 batch. She has held this position since 2022, contributing to the company's marketing strategies and growth initiatives. Prior to her current role, she was the VP of Marketing at Vendoo from 2020 to 2022, where she focused on developing and implementing marketing strategies that supported the company's growth objectives.
Education and Expertise
Alejandra Vásquez has a solid educational background in business and marketing. She studied Business Administration and Management at Universidad Autonoma de Manizales, earning a Bachelor's Degree from 2013 to 2016. She also completed the International Baccalaureate at Jakarta Intercultural School from 2003 to 2010. Additionally, she has pursued advanced studies at Reforge, achieving certifications in Advanced Growth Strategy, Growth Marketing, and Marketing Strategy between 2021 and 2022. She also completed a leadership program at the Jack Welch Management Institute in 2016.
Background
Alejandra Vásquez has extensive experience in marketing and growth strategy, particularly in the SaaS industry. She began her career as a Market Researcher at Invest In Manizales in 2014 and has since held various roles in marketing. Notable positions include Product Marketing & Partnerships Manager at Playvox and Senior Marketing Strategist at Motion Ave Inc. Her work has primarily focused on building marketing and growth teams, as well as developing monetization strategies for startups.
Achievements
Throughout her career, Alejandra Vásquez has developed high-impact growth strategies that have enabled early-stage SaaS startups to scale effectively. Her expertise lies in creating innovative marketing strategies and monetization approaches tailored for SaaS companies. In addition to her professional roles, she currently serves as a mentor at Growth Rockstar, where she shares her knowledge and experience with emerging marketers.
