Ian Dawson

Ian Dawson, a Senior Software Engineer, began his tech journey by building his first computer at age 12. By 14, he had launched a not-for-profit program that delivered free events to thousands of underprivileged children. Dawson’s entrepreneurial spirit led him to establish and later sell his software company, Masquerade, to a venture capital-backed e-commerce marketplace. Currently, he enhances e-commerce operations for retailers through Upright Lister, a cloud-based multichannel listing tool that handles over $50 million in gross revenue. Additionally, through Upright Services, he optimizes and implements more than half a million square feet of e-commerce operations. Known for his love of data and supply chains, Dawson is deeply tech-driven, customer service-centric, and committed to continuous improvement. He adheres to the principle of ‘Measure twice. Cut once.’ and is known for building efficient systems from the ground up, driving processes without micromanaging, and embracing change while maintaining a low ego and high engagement in his projects.