Trackingplan

Services

Trackingplan offers real-time data detection and validation across websites and apps. Its solutions include lightweight tags with asynchronous loading designed to minimize impact on site performance. The company provides a fully automated QA solution to catch data errors before they affect data quality. With customizable alerts, users can keep track of updates or issues such as missing events, naming inconsistencies, and validation errors. The service is aimed at data analysts, developers, and marketing teams, ensuring a single source of truth for data analytics and seamless cross-team collaboration.

Industry and Sub-Industry

Trackingplan operates within the B2B industry, specifically focusing on analytics. The company provides tools and services designed to enhance data quality and digital analytics for businesses. By offering real-time validation and monitoring, it aims to support companies in maintaining accurate and effective data analytics processes.

Y-Combinator Batch W22

Trackingplan was part of the W22 batch of Y-Combinator, a well-known startup accelerator. Being a member of this batch indicates that the company underwent Y-Combinator's rigorous selection process and benefited from its resources and mentorship during the winter session of 2022.

Global Reach

Headquartered in Barcelona, Spain, Trackingplan also operates within the broader regions of Spain and Europe. The company supports remote work, emphasizing its fully remote operational framework. This global reach allows Trackingplan to cater to clients worldwide, providing digital analytics solutions regardless of geographic boundaries.

Publications and Knowledge Sharing

Trackingplan maintains an active blog where it publishes articles focused on digital marketing, data governance, data quality, and digital analytics. The blog provides insights on effective monitoring of UTM naming conventions, assessing data maturity levels, and the impact of HIPAA privacy rules in digital analytics. It offers guidance on optimizing data validation within analytics schemas, debugging analytics problems, and using notes templates to enhance team collaboration. The blog also covers topics like the true costs of data debt and the importance of bulletproofing digital analytics with data validation.