Total Media

Total Media's B Corp Accreditation

In 2021, Total Media became the first UK independent media agency to attain B Corp accreditation, a testament to its commitment to social and environmental performance, accountability, and transparency. This certification underscores the agency's dedication to not just profit, but also purpose, aligning its operations with broader societal goals. Total Media's focus on sustainability and ethical business practices is reflected in its various initiatives, including carbon-neutral media campaigns, a comprehensive carbon reduction plan, and a Green Team that drives environmental sustainability efforts. The B Corp status also reaffirms the agency's commitment to fostering an inclusive and equitable work environment.

Total Media's Services

Total Media offers a comprehensive suite of media services tailored to meet the needs of modern businesses. Specializing in behavioural planning and media buying, the agency leverages cutting-edge insights to optimize media targeting. Their services extend to media planning and buying, user experience and optimization, and data and technology consultancy. Notably, Total Media operates a specialist behavioural consultancy called Behave, based in London, which focuses on understanding and influencing consumer behavior. Their international reach is further enhanced through a partnership with the Mediaplus network, the largest independent partner-managed media agency in Europe.

Total Media's Sustainability Initiatives

Total Media is a pioneer in integrating sustainability into its business model. The agency has achieved carbon neutrality three years ahead of its 2025 goal, showcasing its proactive approach to environmental responsibility. Key initiatives include offering carbon-neutral media campaigns and implementing a robust carbon reduction plan supported by offsetting schemes like Gold Standard. The company's Green Team plays a crucial role in promoting environmental sustainability within the organization. Additionally, Total Media's modern slavery statement and commitment to preventing slavery and human trafficking highlight its dedication to ethical practices across all operations.

Total Media's Employee Development and Well-Being

Total Media places a strong emphasis on the development and well-being of its employees. The agency offers over 140 training sessions annually, ensuring that staff have ample opportunities for professional growth and skill enhancement. To foster a supportive and inclusive work culture, Total Media has established a Diversity & Inclusion team. Furthermore, employees are encouraged to contribute to the community, with the company providing two paid charity days each year. These initiatives reflect Total Media's commitment to nurturing a positive work environment where employees feel valued and empowered.

Total Media's Community Engagement

Total Media actively engages with the community through various initiatives, reflecting its commitment to social responsibility. The agency partners with the Young Westminster Foundation to support local youth, contributing to the development and empowerment of the next generation. Additionally, Total Media provides employees with two paid charity days annually, encouraging them to participate in community service and charitable activities. These efforts not only enhance the company's social impact but also foster a sense of purpose and community among employees. Total Media's community engagement initiatives align with its broader mission of creating positive societal change.