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- Has been instrumental in driving conversations around the use of generative AI in marketing
- Advocates for the use of Virtual Production and Creative Automation to meet sustainability requirements while maintaining budget
- Emphasizes the importance of understanding agency structures and the relevance of independent agencies in the marketing landscape
- Believes in the potential of Virtual Production to replace costly location shoots, reducing carbon emissions and fostering creativity
- Supports the integration of Creative Automation to free up resources and focus on high-quality, personalized content production
- Highlights the significance of maintaining a balance between scale, pace, quality, cost, and sustainability in marketing
About Team ITG
Team ITG is a global marketing services provider specializing in a variety of sectors with a strong focus on sustainability, aiming to achieve carbon neutrality within a year.
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