Brady Cale

Brady Cale's Title

Brady Cale currently holds the prestigious position of Chief Technology Officer (CTO). In this role, he is responsible for overseeing the technological direction and strategy of the organization, ensuring that the technology infrastructure aligns with the company’s business goals. As CTO, Brady leverages his extensive background in e-commerce and technology leadership to drive innovation, efficiency, and growth within the company.

Brady Cale's Company

Brady Cale has extensive experience working with ProvideCommerce, a prominent e-commerce company based in San Diego, CA. ProvideCommerce is known for its portfolio of popular online brands, including ProFlowers, Personal Creations, Shari’s Berries, and RedEnvelope. During his tenure, Brady played a significant role in scaling the business from $80 million to over $700 million in revenue, showcasing his ability to manage and grow technology-driven companies effectively.

Brady Cale's Leadership at Sincerely

In his role as General Manager of Sincerely, a division of ProvideCommerce, Brady Cale was responsible for the overall business unit strategy, product development, and operations. His leadership was instrumental in driving the success and growth of Sincerely, enabling it to become a key part of ProvideCommerce’s suite of brands. Brady’s hands-on approach and strategic vision ensured that Sincerely remained competitive and innovative in the rapidly evolving e-commerce landscape.

Brady Cale's Achievements

One of the most notable achievements in Brady Cale's career was leading a 175-person technology team at ProvideCommerce. Under his guidance, the company’s technology platform scaled significantly, supporting the business as it grew from $80 million to over $700 million in revenue. This remarkable growth is a testament to Brady’s leadership, technical expertise, and ability to manage large teams effectively. His contributions have had a lasting impact on the company’s success and industry reputation.

Brady Cale's Personal Interests

Outside of his professional life, Brady Cale enjoys spending quality time with his family, especially chasing after his three toddlers with his wife. He is also an avid sports fan and likes to attend Warriors or Giants games with friends and family. These personal interests provide a well-rounded balance to his demanding career, reflecting his ability to maintain a healthy work-life balance.