Taboola

Taboola is a company that provides a native advertising platform designed to help advertisers reach their audience through personalized content recommendations. It also offers a content discovery platform that integrates with publisher websites to increase engagement and revenue. The company employs over 1,700 people globally and serves over 500 million daily active users. Taboola works with over 9,000 digital properties, including publishers and advertisers, and utilizes a predictive engine along with a massive data set to personalize content recommendations. Additionally, Taboola offers Taboola News, which integrates with mobile carriers and device manufacturers to deliver personalized content. In 2021, Taboola acquired Connexity, enhancing its e-commerce recommendation capabilities. The company partners with top publishers around the globe, including CNBC, BBC, NBC News, and Business Insider, and provides detailed analytics and insights to publishers and advertisers through its platform.