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Ethan Duff
Global Head of Creative, Salesforce/Vlocity
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Superside
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Known information
- Acts as an in-house agency responsible for producing and overseeing a variety of content, including PowerPoint presentations, videos, social media, and desktop publishing
- Recognizes the fast-moving and changing space of his industry
- Noted the challenge of his team being spread too thin to support day-to-day production work around creating and updating sales decks and other collateral
- Saw the need to maintain brand control amidst a heavy workload
- Initiated a discovery session with the Superside client success team to address brand quality preservation
- Helped facilitate a strategic partnership with Superside for round-the-clock creative excellence
- Enabled product marketing managers to focus on being content experts
- Achieved a tenfold increase in design output with Superside collaboration
- Managed the volume and service level agreements effectively with Superside's support
- Estimated around $80k in design production savings by working with Superside
About Superside
Superside, formerly known as Konsus, is a fully remote Creative-as-a-Service company that operates globally, offering services in advertising, brand design, and video to over 450 brands including Google and Amazon.
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