SuperOrdinary

SuperOrdinary is a global enterprise that partners with over 200 brands to facilitate their expansion and growth across international markets, particularly in China. The company employs 650 individuals worldwide and operates in 13 countries. SuperOrdinary provides a range of services including strategic buy/sell models on Amazon, which help brands accelerate their growth at no additional cost while offering complete control and expert marketing capabilities. In China, the company leverages its Shanghai-based team of 400 brand builders and a network of over 70,000 beauty influencers, micro-influencers, and celebrities to navigate the complex market. Additionally, SuperOrdinary has developed SuperLink, a link-in-bio tool that enables creators to connect with their audiences, engage more effectively, and monetize their content. Their comprehensive services in China also include navigating regulatory environments, product registration, and collaboration with over 40,000 key opinion leaders (KOLs) and livestream partners. The company’s expertise in Amazon marketplace includes brand protection, account management, logistics, inventory management, and customized advertising strategies.