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Company History

Shaped, formerly known as Inc., was launched on February 28, 2022. The company participated in the Y Combinator Winter 2022 (W22) batch. Based in New York, NY, Shaped is a B2B infrastructure company focusing on integrating machine-learning capabilities into software products. Since its inception, Shaped has been active in the industry, providing innovative solutions for engagement and recommendation systems.


Shaped helps software companies increase engagement through feeds, recommendations, and notifications by leveraging machine-learning technology. It offers an easy-to-use API that does not require ranking experience for integration. Its services include real-time data ingestion, model development using a real-time feature store, and continuous model training to ensure relevance. The company also provides solutions for marketplaces, social media, media platforms, and e-commerce.


Shaped provides a developer-friendly API that facilitates the integration of machine-learning into software products. It includes a real-time feature store, a multi-connector SQL interface, a model library for user understanding, and GPU training to speed up model development. The platform is designed to handle real-time applications with request latencies under 200ms and offers tools for offline and online metrics evaluation, drill-downs, and embeddings visualization.

Target Industries

Shaped serves a variety of industries, including marketplaces, social media, media platforms, and e-commerce. Its machine-learning solutions help businesses in these sectors improve engagement, conversion rates, and retention. By integrating with various data sources like Segment, PostgreSQL, BigQuery, Snowflake, MongoDB, Amplitude, and MySQL, Shaped ensures seamless data integration and usage.

Integration and Compatibility

Shaped's platform supports a wide range of data integrations, including Segment, PostgreSQL, BigQuery, Snowflake, MongoDB, Amplitude, MySQL, Google Analytics, S3, Mixpanel, Redshift, Athena, and Firestore. This compatibility allows businesses to use their existing data infrastructure with Shaped's machine-learning capabilities. Additionally, the company provides comprehensive documentation, a blog, case studies, and a free trial sign-up option directly from its homepage.

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