Michelle Cardinal

Co-Founder + Chairwoman @ Rain the Growth Agency arrow icon

Known information

  • Founded Rain the Growth Agency in 1998 with Tim O'Leary
  • Merged her company with Tim O'Leary's in 2007 to form R2C Group, focusing on a new data-driven performance media model
  • Acquired three media companies with private equity support, enhancing the agency's capabilities in performance media, advanced analytics, brand planning, and research
  • Launched SheScales in 2019, a non-profit marketing advisory program to help female founders scale their businesses and promote gender equity
  • Rebranded R2C Group to Rain the Growth Agency in 2020, reflecting the growth and evolution of the agency's digital practice
  • Launched HypeHer in 2023, a dedicated marketing practice connecting brands to women's sports programming and sponsorships
  • Resides in Carson, Washington

About Rain the Growth Agency

Rain the Growth Agency specializes in Transactional Brand Building, integrating sales and branding goals to deliver transformational growth for clients across various industries.

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