Bill Hall

Bill Hall serves as the Chief Operations Officer, where he has made significant contributions to the field of auto lending. He played a pivotal role in establishing a strategic partnership with Heartland Credit Union, aimed at enhancing automation and addressing the challenges of rising fraud in auto lending. Additionally, Hall was instrumental in the integration of BorrowerCheck™ for Lenders with Zest AI. This collaboration is designed to safeguard lenders by improving their capabilities to detect and prevent both first- and third-party fraud, thereby enhancing the security and reliability of lending processes.