PERSUIT

PERSUIT is a company that offers a robust platform for legal teams to select the right firm, team, and strategy while saving millions. The platform includes features such as Rate Review Pro, Proposal Analyzer, and Virtual Pricing Room, which reveal the true market price of legal services. PERSUIT supports value-based pricing and alternative fee arrangements (AFAs), and offers a diversity module to make DEI a core selection criterion for legal matters. The platform also includes Program Insights for real-time data on legal spend and firm performance, a library of templates for various legal matters, and a feature for benchmarking legal programs against other organizations. PERSUIT’s platform supports reverse auctions for legal services and has processed over $10 billion in legal proposals. It is used by 100% of the AM Law 100 and 94% of the Global 200 law firms. PERSUIT partners with Fortune 100 companies to transform legal spend and billing, and has adopted ChatGPT to evaluate law firm proposals. The company offers webinars on topics such as value-based pricing and AI-driven legal transformations, and has a Customer Advisory Board, a Firm Advisory Board, and a Strategic Advisory Board consisting of industry leaders. PERSUIT’s 2024 law firm rankings are now live, and the platform includes a feature called Real-time Business Reviews to help firms understand their performance and win more business.