OpenView

OpenView is a venture capital firm that supports SaaS companies through the expansion stage, helping them become market leaders for nearly two decades. The firm focuses on business software companies and employs a product-led growth (PLG) strategy to drive efficient growth. OpenView has raised significant funds, including $570 million for its seventh fund in March 2023 and $450 million for its sixth fund in October 2020. Located at 303 Congress Street, 6th Floor, Boston, MA 02210, OpenView offers a variety of resources such as books, reports, and insights on B2B marketing, product-led growth, and pricing. Their portfolio includes companies acquired by major firms like Twilio, Seismic, and Pluralsight. OpenView provides operational support in areas like pricing, packaging, and growth optimization, and maintains a Talent Network to connect job seekers with opportunities in its portfolio companies. Additionally, they offer a Mastermind Founder Community for SaaS founders to access expert insights on PLG, GTM, and vertical SaaS. The firm tracks product-qualified leads (PQLs) or product-qualified accounts (PQAs) to increase the likelihood of fast growth and focuses on execution, differentiation, and customer success. OpenView also invests in international operations to attract customers globally, solving local payment acceptance and pricing localization issues. They encourage companies to run a multi-product strategy and create add-on features or services to increase expansion revenue.