Kent Wertime

Kent Wertime's Title

Kent Wertime currently holds the dual titles of Global CEO at Ogilvy One and CEO for the APAC region. His leadership roles involve overseeing the strategic direction and operational efficiency of Ogilvy's global interactive and digital marketing initiatives. Kent's extensive experience in both regional and global markets positions him as a pivotal figure in the advertising industry, especially in the dynamic and rapidly evolving landscape of digital marketing.

Kent Wertime's Background

Kent Wertime has an extensive background in advertising and marketing, having spent the last three decades living and working in Asia. His career trajectory has seen him hold senior positions in major cities such as Hong Kong, Bangkok, Tokyo, and Singapore. Kent's deep understanding of Asian markets has been instrumental in driving Ogilvy's success in the region. His strategic insights have not only expanded Ogilvy's footprint but also enhanced its reputation as a leading interactive agency in Asia.

Kent Wertime's Achievements

Among Kent Wertime's numerous achievements is his pivotal role in establishing Ogilvy as the largest interactive agency operation in Asia. Under his leadership, Ogilvy expanded its presence to 12 markets across the region. Promoted to President of OgilvyOne Asia in 2004, Kent further solidified the agency's dominance. His subsequent roles included President of Ogilvy Japan, Chief Operating Officer of Ogilvy APAC, and later co-CEO of the APAC region. In 2023, he was appointed Global Chief Operating Officer, and in 2024, he ascended to Global CEO of Ogilvy One.

Kent Wertime's Publications

Kent Wertime is also a prolific writer and thought leader in the field of digital and brand marketing. He co-authored 'DigiMarketing: The Essential Guide to New Media & Digital Marketing' in 2007, which has been influential in shaping modern marketing strategies. His first book, 'Building Brands and Believers,' published in 2002, laid the groundwork for understanding brand loyalty and consumer behavior. Kent continues to contribute to industry knowledge through regular writing and speaking engagements at global conferences.

Kent Wertime's Experience in Asia

Kent Wertime's extensive experience in Asia has been a cornerstone of his career. Since joining Ogilvy in 1999 to lead its interactive division in Asia, Kent has been based in key cities like Hong Kong, Bangkok, Tokyo, and Singapore. His deep regional expertise has allowed him to navigate the unique challenges and opportunities within Asian markets effectively. This experience has been crucial in helping Ogilvy establish a robust and innovative presence across the continent, making it a leader in digital marketing and advertising.