Jen Roebuck

Jen Roebuck's Title

Jen Roebuck currently holds the position of Chief Marketing Officer (CMO). In her role as CMO, she leverages her extensive experience in digital and brand marketing to drive strategic initiatives that align with the company's vision. Her leadership in marketing strategies plays a critical role in enhancing brand recognition and customer engagement.

Jen Roebuck's Expertise

With over 25 years of experience in digital and brand marketing, Jen Roebuck is a seasoned expert in her field. She has a proven track record of launching and scaling consumer startups, which has equipped her with unique insights into market trends and consumer behavior. Her expertise extends to advising blockchain founders on branding, providing strategic guidance to brands undergoing transformation, and serving on various consumer-focused boards in the U.K.

Jen Roebuck's Achievements

One of Jen Roebuck's notable achievements is co-founding Tortilla in 2007, which has grown to become Europe's largest Mexican food chain. Her entrepreneurial spirit and strategic vision have been pivotal in the brand's expansion and success. Additionally, Jen has successfully transitioned to the Web3 space in 2021, showcasing her adaptability and forward-thinking approach in embracing emerging technologies.

Jen Roebuck's Background

Jen Roebuck's background is rich with diverse experiences in the marketing and entrepreneurial landscapes. Her journey includes launching consumer startups and scaling e-commerce brands, which has provided her with a deep understanding of the digital marketplace. Her advisory roles on various consumer-focused boards in the U.K. reflect her commitment to fostering innovation and excellence in the industry. Her recent transition to Web3 signifies her continuous pursuit of growth and adaptation to new market developments.