Lose It

Founded in 2008 and headquartered in Boston, Massachusetts, Lose It! aims to simplify calorie counting and assist members in achieving a healthy weight. The company has helped over 40 million members lose more than 100 million pounds. Lose It! offers both a free version with many features and a Premium version that includes advanced tracking options such as macronutrient tracking and direct syncing with fitness devices. The app integrates with Apple Health and Google Fit for exercise tracking and includes a Smart Camera feature for scanning package barcodes or taking pictures of food for quick logging. Personalized weight loss plans are provided based on factors like age, height, weight, activity level, and weight loss goals. The app boasts a database of over 32 million foods and exercises, a 4.7 average app store rating, and 1.4 million monthly active users. Additional features include water intake tracking, user behavior and progress reports, and a scanner for quick food item tracking. Lose It! emphasizes diversity, equity, and inclusion within its small team of under 50 people, promoting professional growth and collaboration. The company offers various partnership programs for technology partners, health professionals, and corporate/strategic partners. Recognized for its effectiveness in weight loss through calorie counting and food tracking, Lose It! provides a balanced approach with actionable advice, personalized goals, and a 4-week plan to kick-start weight loss journeys. The company also highlights the importance of sleep in weight loss and overall health.