Tonya Bradford

Tonya Bradford is a board member and currently serves as an associate professor at the Paul Merage School of Business at the University of California at Irvine. She publishes and teaches marketing management and brand strategy at both the graduate and undergraduate levels. Her research focuses on consumer rituals. Bradford has 17 years of experience in domestic and international markets. She held the position of general manager at S1 Corporation in Atlanta and worked as a principal at Gemini Consulting (now Cap Gemini) in the US, UK, Belgium, and South Africa. Additionally, she has worked at Allstate Insurance and Charles Schwab & Co. Inc. Bradford earned a Bachelor of Arts degree in anthropology from Northwestern University and received her MBA and PhD in Marketing from Northwestern’s Kellogg School of Management.