Finola Austin

Finola Austin's Title

Finola Austin serves as the Head of Creative Strategy, a pivotal role where she leverages her extensive experience in developing innovative and effective marketing strategies. Her position underscores her leadership in the creative domain, directing teams to produce compelling content that resonates with diverse audiences. At the helm of creative strategy, she ensures that her team's output aligns with overarching business objectives and meets the high standards of contemporary digital marketing.

Finola Austin's Company

As part of her illustrious career, Finola Austin spent four years at Meta, where she was an integral member of the Creative Shop team. During her tenure, she crafted successful creative strategies for US financial services brands, utilizing platforms like Instagram, Facebook, and Messenger. Her work at Meta not only highlights her expertise in social media marketing but also demonstrates her ability to drive engagement and achieve measurable results in a highly competitive sector.

Finola Austin's Education and Expertise

Finola Austin is a distinguished alumna of the University of Oxford, holding two degrees from this prestigious institution. Her academic background has provided her with a strong foundation in critical thinking and analytical skills, which she has applied throughout her career in marketing and strategy. Her expertise spans across brand strategy, creative development, and market research, making her a versatile and highly skilled professional in the advertising industry.

Finola Austin's Background

Finola Austin began her career as a Marketing Fellow on the WPP Fellowship, a prestigious leadership program within the advertising conglomerate. This experience included significant stints at Ogilvy in New York and Hill & Knowlton Strategies in London. These roles provided her with a broad understanding of international marketing strategies and honed her skills in brand communication. Her early career experiences have been fundamental in shaping her strategic approach and creative vision.

Finola Austin's Achievements

Among her many achievements, Finola Austin co-founded R29 Intelligence at Refinery29, a research and strategy practice aimed at understanding Millennial and Gen Z women. This initiative reflects her commitment to insightful market research and innovative strategy development. Additionally, she is a published novelist, showcasing her talent in storytelling and narrative creation. Currently residing in New York City, Finola continues to influence the marketing and creative industries with her visionary leadership and strategic acumen.