Landor

Landor, established in 1941, is a global leader in brand consulting, design, and experience, and is part of WPP, the Creative Transformation Company. With operations in 35 locations worldwide and a workforce of 1,300 people, Landor specializes in creating brand-led customer and employee experiences that encompass physical, digital, and behavioral aspects. The company leverages data and analytics to align business strategy with brand, bringing brands to life through visual, verbal, sonic, and motion design. Notable clients include Nike Kids, Topo Chico, and the Milan Symphony Orchestra. Landor developed a new brand system for Nike Kids featuring a 3D bubble typeface and inflatable 3D characters, and transformed Topo Chico from a local cult brand into a global force, expanding its presence across all 50 states in the USA. The company also created {access}ories, adaptive add-ons for toothbrushes to aid people with dexterity challenges, and rebranded LeShuttle to emphasize speed, ease, and sustainability, resulting in an 8% increase in younger audience consideration. For the Milan Symphony Orchestra, Landor developed a new identity inspired by Milan’s cultural and architectural heritage. The company has received awards such as the D&AD Yellow Pencil for branding and type design. Landor is committed to sustainability and ethical practices, including adherence to the Modern Slavery Act, and provides pro bono creative services to organizations focused on human rights, health, education, arts, and the environment. As a member of the Global Alliance for Responsible Media (GARM), Landor continues to innovate with tools like the bespoke brand asset management system, Topo Playgrounds, for Topo Chico, and a future-facing brand for LeShuttle that spans all touchpoints from terminals to TV and social media.