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Formerly known as Choice and Choice AI, the company is situated in San Francisco, CA, USA, and operates within the B2B sector, specifically focusing on Engineering, Product, and Design. As a participant in the Y-Combinator W24 batch, it serves a broad market including the United States and America/Canada. The company provides an all-encompassing hub for copy versioning, content evaluation, team reviews, and fine-tuning with experiment insights. Its platform supports efficient short-form content iterations to expedite growth, featuring low latency integration, smart copy rotation, and the infusion of experiment insights for future iterations. The company enables 1-click experimentation for generating, editing, and testing copy variants without the need for code re-deployments and integrates seamlessly with A/B test frameworks for real-time optimization. Additionally, it offers tools to improve open rates with hyper-personalized subjects and concise snippets for SMS, alongside sleek push alerts for effective lock screen engagement. The company also provides a live demo and a custom demo option, utilizing a step-by-step approach for string management, variant testing, and AI-assisted inference to optimize every aspect of product copy.