Geoffrey Chen

Geoffrey Chen, the founder of JIA, spent three months of a winter ski season in Hokkaido, Japan, where he experienced a challenging backcountry ski run with a friend. This particular trip not only tested his physical limits but also inspired him profoundly, leading to the establishment of his company, JIA. With over 20 years of global travel and work experience, Chen’s entrepreneurial venture was motivated by his desire for personal growth and his passion for embracing life through diverse experiences. His time in Hokkaido played a pivotal role in shaping his professional and personal life.