Brad Larson

Brad Larson's Title

Brad Larson currently holds the distinguished positions of President and CEO, roles that underscore his extensive experience and leadership capabilities in the marketing research industry. His career trajectory, marked by strategic growth and operational excellence, has positioned him as a key figure in his field. As President and CEO, Brad Larson leverages his comprehensive understanding of market dynamics, guiding his organization towards sustained success and innovation.

Brad Larson's Education and Expertise

Brad Larson graduated with a Bachelor of Arts degree in Economics from Brigham Young University, complemented by a minor in Spanish. This educational foundation provided him with a robust understanding of economic principles and cross-cultural communication skills, essential for his global business interactions. His two-year tenure in Peru further enriched his cultural and linguistic proficiency, enhancing his ability to navigate diverse market landscapes. With 30 years of marketing research experience, Brad Larson is well-versed in both the theoretical and practical aspects of the industry.

Brad Larson's Background

Brad Larson's journey in the marketing research industry began at a smaller research company, where he advanced from a part-time interviewer to Vice President of Marketing. This initial experience laid the groundwork for his future successes. He then spent eight years at Thoroughbred Research Group, sharpening his leadership skills and expanding his professional footprint. His significant tenure at ICT Group saw him grow the research division into a $20+ million powerhouse, demonstrating his strategic acumen and operational expertise. These cumulative experiences have shaped Brad into a seasoned leader and industry expert.

Brad Larson's Achievements

Throughout his illustrious career, Brad Larson has achieved numerous milestones. At ICT Group, he was instrumental in transforming the research arm into a $20+ million division, a testament to his strategic vision and leadership capabilities. His active participation in the marketing research community further highlights his commitment to the field. Serving on the Past Presidents Advisory Council of the Insights Association and holding positions in PMRG, AMA, AAPOR, and LIMRA, Brad Larson continues to influence and contribute to the evolution of marketing research practices and standards.

Brad Larson's Community Involvement

Beyond his professional achievements, Brad Larson is deeply involved in the marketing research community. His roles on the Past Presidents Advisory Council of the Insights Association and as the Vice President of Surveys for the Phoenix chapter of the American Marketing Association (AMA) demonstrate his dedication to advancing the industry. Additionally, his active participation in PMRG, AAPOR, and LIMRA showcases his commitment to fostering collaboration and knowledge-sharing among marketing research professionals. Brad's community involvement reflects his passion for the field and his desire to mentor and support the next generation of researchers.