Daniel Perez

Daniel Perez's Title

Daniel Perez is currently the Chief Marketing Officer (CMO), a role that places him at the helm of marketing strategies and initiatives. As CMO, Daniel oversees the development and execution of comprehensive marketing plans that drive brand awareness, customer engagement, and revenue growth. His expertise in both traditional and digital marketing channels enables him to craft campaigns that resonate with diverse audiences. Leading a dynamic marketing team, Daniel is instrumental in shaping the brand's voice and ensuring its market position remains competitive.

Daniel Perez's Education and Expertise

Daniel Perez holds an MBA from the Gabelli School of Business at Fordham University in New York City, showcasing his advanced knowledge in strategic business management. He also earned a bachelor's degree in business and psychology from Pepperdine University in Malibu, California. This unique combination of business acumen and psychological insight allows Daniel to understand consumer behavior deeply, which he leverages to create impactful marketing strategies. His educational background has equipped him with the skills needed to lead complex marketing initiatives and drive business success in highly competitive industries.

Daniel Perez's Work at Celtra

Before his current role, Daniel Perez made significant contributions at Celtra, where he focused on brand-direct product marketing. At Celtra, Daniel was responsible for developing and implementing marketing strategies that directly targeted and engaged brands. His efforts resulted in increased brand visibility and customer engagement, solidifying Celtra's market position. Daniel's ability to understand and cater to brand-specific needs allowed him to drive product adoption and customer loyalty, demonstrating his proficiency in brand management and strategic marketing.

Daniel Perez's Role at Donnelley Financial Solutions

Daniel Perez served as the Director of Marketing & Business Strategy at Donnelley Financial Solutions, where he played a pivotal role in the company's major strategic initiatives. He was responsible for crafting the go-to-market strategy that successfully repositioned Donnelley from a singular product offering to a multiple SaaS solution business. Additionally, Daniel managed the marketing and branding strategy during Donnelley Financials’ corporate spin-off from R.R. Donnelley in 2016. His strategic vision and leadership were critical in navigating the company through these transformative changes, ensuring a smooth transition and sustained market competitiveness.

Daniel Perez's Passion for Food and Travel

Outside of his professional endeavors, Daniel Perez is passionate about food and travel. This passion not only enriches his personal life but also fuels his creativity and innovation in marketing. Traveling exposes Daniel to diverse cultures and cuisines, broadening his perspective and inspiring him to incorporate global trends and insights into his marketing strategies. His love for food and travel often translates into unique, culturally resonant campaigns that appeal to a wide audience, enhancing brand relatability and engagement.