Caitlin New

VP, Comms @ INK Communications arrow icon

Caitlin New's Title

Caitlin New holds the esteemed position of Vice President of Communications (VP, Comms). In this role, she is responsible for overseeing the strategic direction and execution of the company's communication initiatives. Her leadership ensures that the company's messaging is consistent, impactful, and aligned with its overall business goals. Caitlin's extensive experience and expertise in the field make her a pivotal figure in shaping the public perception and stakeholder engagement of the organization.

Caitlin New's Experience

With over 15 years of experience in building marketing and communications strategies, Caitlin New has established herself as a seasoned professional in the field. Her career has been marked by a series of successful campaigns and initiatives that have significantly enhanced brand visibility and reputation. Caitlin's deep understanding of both traditional and digital communication channels allows her to craft comprehensive strategies that effectively reach and engage diverse audiences.

Caitlin New's Expertise

Caitlin New specializes in technology communications, with a particular focus on the financial services, retail, cybersecurity, insurance, and real estate industries. Her expertise in these sectors enables her to navigate complex regulatory environments and address industry-specific challenges. Caitlin's ability to translate technical jargon into accessible and compelling narratives has been instrumental in positioning her companies as thought leaders in their respective fields.

Caitlin New's Accreditation

Caitlin New earned an Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA). This prestigious certification is a testament to her commitment to the highest standards of ethical and effective communication practices. The APR credential recognizes Caitlin's proficiency in strategic planning, research, and evaluation, as well as her ability to lead and mentor teams in achieving communication excellence.

Caitlin New's Achievements

One of Caitlin New's notable achievements is helping her team secure a PR Daily Digital PR and Social Media Award. This accolade highlights the innovative and impactful nature of the campaigns she has led. The award serves as a recognition of Caitlin's ability to leverage digital platforms to drive engagement and achieve measurable results. Her leadership in this area underscores her forward-thinking approach and dedication to staying at the forefront of industry trends.

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