Abby O'Connor

Director, Content @ INK Communications arrow icon

Known information

  • Certified in Think Wrong problem-solving methodology
  • Ensures INK's marketing communications programs are informed and enhanced by research
  • Applies thoughtful curiosity and an analytical approach to every aspect of her work
  • Expertise in developing meaningful and actionable personas earned her team a Platinum MarCom Award for its Whole Foods Market 365 audience research
  • Graduated from the University of Texas at Austin
  • Professionally certified in Brandwatch analytics
  • Helps energy clients differentiate their businesses in a fast-evolving space through brand positioning, thought leadership content, and research
  • Developed integrated marketing campaigns on topics such as decarbonization, renewable energy, electrification, and resilience
  • Professionally certified in buyer persona development

About INK Communications

INK Communications is a full-service marketing firm based in Austin, Texas, specializing in communications for the B2B technology and energy sectors, with additional offices in Denver, Colorado.

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