Rahul Verma is a Senior Marketing Manager at Icreon, where he has worked since 2020. He has extensive experience in digital marketing and demand generation, having previously held positions at TO THE NEW and Sify Technologies Ltd.
Work at Icreon
Rahul Verma has been serving as the Senior Marketing Manager at Icreon since 2020. In this role, he collaborates with content marketing and sales teams to create innovative marketing materials aimed at lead generation and nurturing. He leads various initiatives, including Brand Redesign, Employee Evangelism, and CSR drives, to foster a dynamic work environment. Rahul is responsible for strategizing and executing comprehensive demand generation initiatives that utilize social media, Google advertising, email marketing, events, webinars, and content syndication.
Previous Experience in Digital Marketing
Before joining Icreon, Rahul worked at TO THE NEW as a Client Services Manager in Digital Marketing from 2016 to 2020. His role involved managing client relationships and overseeing digital marketing strategies. Prior to that, he served as a Marketing Communications Executive at Sify Technologies Ltd from 2013 to 2015, where he focused on marketing communications. He also held positions at Hitachi Systems Micro Clinic as an Assistant Marketing Manager and at Barclaycard as a Fraud Communications Executive.
Educational Background
Rahul Verma completed his Bachelor's degree in Hotel/Motel Administration/Management from the Institute of Hotel Management, where he studied from 2007 to 2010. He further pursued a Post Graduate Diploma in Management (PGDM) with a focus on Marketing/Marketing Management at the Institute of Management Technology, Ghaziabad, from 2012 to 2014. His foundational education includes studying Biology at St Paul's School, where he completed his Higher Secondary education.
Marketing Skills and Strategies
In his current role, Rahul employs data analysis to assess the performance of past marketing campaigns, which informs the planning and execution of multi-channel campaigns. His expertise includes brand awareness initiatives and lead conversion strategies. He is adept at managing prolonged sales cycles and developing targeted marketing materials that resonate with potential clients.
Early Career Experience
Rahul's early career includes a six-month industrial training stint at The Oberoi Group in 2008. This experience provided him with foundational insights into the hospitality industry. His diverse background in various marketing roles has equipped him with a comprehensive understanding of marketing dynamics across different sectors.