Goodier Cosmetics

Goodier Cosmetics' History

Founded in 1922, Goodier Cosmetics has a storied history of innovation and growth in the skincare industry. Initially, the company made significant strides by pioneering various sales channels, such as department stores, direct door-to-door selling, and mail orders. A landmark in its history was producing a significant portion of Mary Kay® products and establishing the first Mary Kay® manufacturing facility on Regal Row in Dallas. Over nearly a century, Goodier Cosmetics has evolved into a formidable player in the skincare sector, culminating in its acquisition by Gryphon Investors in 2021.

Goodier Cosmetics' Manufacturing and Facilities

Operating from a sprawling 140,000 sq. ft. facility in Dallas, Texas, Goodier Cosmetics boasts a comprehensive manufacturing setup. This facility is at the heart of their operations, enabling the production of a wide range of products including daily skincare regimens, anti-aging solutions, scalp and hair care, body and personal care, OTC preparations like SPF and acne treatments, and 510K topical medical devices. With over 2,500 raw materials and 4,000 formulations in their library, the company has the capacity to offer custom formulations and private label professional library formulations, ensuring they meet diverse client needs.

Goodier Cosmetics' Innovation Strategy

Goodier Cosmetics employs a dual-path innovation strategy focusing on both 'core' and 'adjacent' innovation. Their Global Scouting Ecosystem plays a pivotal role in sourcing innovative ideas from ingredient suppliers, research universities, technology companies, and venture firms. This approach has led to industry-recognized innovations such as the De-Stress Refresh Gel Serum and The 100% Serum. Furthermore, the company is dedicated to using data and analytics to drive superior new product development, ensuring they stay ahead of market trends and consumer demands.

Goodier Cosmetics' Sustainability and ESG Initiatives

Goodier Cosmetics is deeply committed to environmental, social, and governance (ESG) measures, particularly those addressing sustainability. They have aligned with an industry-leading global skincare company to achieve ambitious carbon reduction goals—25% by 2025 and 50% by 2030. Classified as a Very Small Quantity Generator (VSQG) by the Texas Commission of Environmental Quality and the Environmental Protection Agency, the company emphasizes responsible manufacturing practices. Additionally, their collaborations with over 20 university incubators across the U.S. underscore their commitment to innovation and sustainable practices.

Goodier Cosmetics' Strategic Partnerships

Goodier Cosmetics partners with both established and emerging brands across various distribution channels, including physician-dispensed, medspas, boutique retailers, and DTC e-Commerce. Their turnkey experience for clinically efficacious performance skincare brands ensures a seamless process from concept to market. By providing strategies and tools for formulation enhancements, market and trend forecasting, and supply-chain guidance, Goodier Cosmetics supports their partners in achieving commercial success. These strategic partnerships are bolstered by their advanced lab technologies and data-driven innovation and testing capabilities.