GazeHawk

GazeHawk, located in Mountain View, California, specializes in affordable eye tracking technology for business-to-business applications, particularly in engineering, product design, and usability studies. Founded as part of the Y-Combinator’s S10 batch, the company employs a small team of two and operates primarily in the United States and Canada. GazeHawk’s technology enables in-home eye tracking and large-scale studies by utilizing ordinary webcams, which allows customers to use their own testers for studies. The company offers a range of services including testing webpages, advertisements, and images, and delivers comprehensive results within five days. These results include several heatmaps, feedback from study participants, personalized recommendations, and a unique replay feature that showcases the eye tracking data. Additionally, GazeHawk provides customers with the option to request raw eye point data and has developed a transition graph visualization to represent this data effectively. The company has also conducted various research studies, such as analyzing how experienced users view Reddit compared to new users, exploring the F-Shaped Pattern for text-oriented websites, and investigating the impact of specific tasks on user browsing behavior versus ‘free’ browsing.