Johanna Berger

Johanna Berger's Title

Johanna Berger holds the prestigious title of Executive Vice President (EVP), Activation at Fusion92. In this role, she is tasked with steering the company’s activation offerings to new heights. With nearly a decade of experience at Fusion92, she has been instrumental in shaping the strategies and processes that optimize client investments across various media channels. Her leadership is pivotal in ensuring that the firm's activation services are both innovative and effective.

Johanna Berger's Company

Johanna Berger has been a key figure at Fusion92 for nine years. Fusion92 is a marketing innovation company that blends technology, creativity, and media to drive client success. Under Johanna's guidance, the company has significantly evolved its activation offerings, leveraging cutting-edge technology and data-driven strategies. Her work ensures that Fusion92 remains at the forefront of marketing innovation, delivering unparalleled results for its clients.

Johanna Berger's Responsibilities

In her role as EVP, Activation, Johanna Berger is responsible for the comprehensive management and execution of client investments across all media channels. She is deeply involved in creating and refining processes and workflows that drive efficiency and effectiveness within the enterprise. Johanna's responsibilities also extend to leading Fusion92's media operations, SEM, social media, programmatic advertising, ad operations, traffic, and linear media teams. Her strategic vision ensures that all these diverse elements work in harmony to deliver superior results for clients.

Johanna Berger's Technological Innovations

A hallmark of Johanna Berger’s tenure at Fusion92 is her leadership in the development of proprietary technology. She spearheads initiatives that harness the power of artificial intelligence (AI) to create greater efficiencies within the firm. This technology not only streamlines internal workflows but also enhances the return on investment (ROI) for brands. By integrating AI-driven solutions, Johanna ensures that Fusion92 remains a leader in technological innovation within the marketing industry.

Johanna Berger's Audience-Led Offering

Johanna Berger's approach to marketing is fundamentally audience-led. She guides the development of strategies that prioritize the needs and behaviors of target audiences. This focus ensures that Fusion92's media campaigns are not only highly targeted but also deeply engaging. By understanding and anticipating audience preferences, Johanna helps the firm deliver personalized and impactful media experiences, driving higher engagement and better outcomes for clients.