Geran Smith

Geran Smith serves as the Director of Customer Advocacy at FlowEQ, a company dedicated to empowering non-technical managers to design and deploy interactive workflows. FlowEQ, previously known as BrightReps, Inc., specializes in significantly reducing process times—transforming 30-minute tasks into 30-second solutions—and enhancing the resolution of complex customer issues by tenfold. In his role, Smith works closely with colleagues such as Brittani Dunlap, Mike Moone, Andrew Wilkinson, Hunter Stroup, and Pat Glass. Together, they uphold the belief that not all processes can be fully automated, emphasizing the importance of human judgment, expertise, and empathy at crucial stages of workflow management. This approach helps maintain a balance between automation and human interaction, ensuring that critical decisions are optimized for both efficiency and effectiveness.