Fello

Company Overview

Fello, based in Bengaluru, KA, India, operates in the fintech industry, specifically targeting the gen-z and young millennial demographic. The company offers a game-based savings and investment application, allowing users to earn gaming tokens for every rupee saved. With a team of 24 members, Fello has rapidly grown its user base and provides an innovative approach to financial asset investment.

Services

Fello provides a savings and investment application that gamifies the process of investing in financial assets. Users can earn gaming tokens for each rupee saved. The platform features daily and weekly games where participants can win up to Rs.1 lakh weekly. Additionally, Fello offers a P2P lending asset known as the Fello P2P Asset, promising consistent returns and is RBI Certified. Another key offering is Digital Gold, which is a low-risk investment that allows for withdrawals at any time without requiring KYC.

User Base and Engagement

Fello has achieved significant milestones since its launch, amassing over 250,000 users within the first 12 weeks, with 92% being referred users. As of now, the platform is trusted by over 1 million Indians. A notable 88% of its users are first-time investors, who spend over 12 minutes on average per day using the app. Users have collectively won over ₹10 Lakhs by participating in games on the platform.

Partnerships and Media Coverage

Fello has established partnerships with notable entities such as Augmont, Lendbox, and PhonePe. The company has also been featured in reputable media outlets including YourStory, liveMint, and Inc42. This media exposure has played a critical role in enhancing Fello's visibility and credibility in the fintech landscape.

Platform Accessibility and Support

The Fello app is available for download on both Google Play Store and Apple App Store, making it easily accessible for users. Additionally, Fello provides comprehensive support through its Freshdesk portal and can be contacted via email at hello@fello.in. The company maintains an active presence on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter to engage with its user base.

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