Tom Cook

Tom Cook's Company

Tom Cook is the founder of Embed Workflow, a company he established after leaving a decade-long career in software engineering. Tom's vision for Embed Workflow is centered around creating a user-friendly alternative to Workato, focusing on simplicity, affordability, and seamless integration. By prioritizing user experience, Embed Workflow aims to save users up to $25,000 per year with its Standard plan, making it a cost-effective choice for businesses looking to streamline their workflow automation.

Tom Cook's Background

With a solid background in software engineering spanning over ten years, Tom Cook has a deep understanding of the challenges and complexities involved in workflow automation. His transition from a traditional software engineering role to an entrepreneurial venture underscores his commitment to improving user experience in the software industry. Tom's extensive experience informs his approach to designing Embed Workflow, ensuring that the platform is both intuitive and efficient.

Tom Cook's Vision for Software

Tom Cook is a firm believer that software should be designed to serve users, not the other way around. This philosophy is at the heart of Embed Workflow, which aims to offer a seamless and effortless user experience. By keeping the language and interface simple, Tom ensures that users can easily navigate and utilize the platform without extensive training or technical expertise. His focus on user-centric design sets Embed Workflow apart from more complex and expensive alternatives like Workato.

Tom Cook's Achievements

One of Tom Cook's notable achievements is the development of Embed Workflow’s growing embeddable UI component library. This library allows users to integrate workflow automation seamlessly into their existing products. Additionally, Tom has built a robust support system, providing hands-on assistance from engineers and product experts seven days a week. This level of support, combined with the platform's affordability and ease of use, highlights Tom's commitment to delivering exceptional value to his users.