Effectiv

Effectiv is a real-time fraud and risk management platform designed for financial institutions and fintech companies. The platform leverages advanced AI and machine learning models to shift risk management from a reactive approach to proactive protection. Effectiv’s solutions reduce manual reviews by 82% and cut the cost of managing fraud and risk by 58%. To date, the platform has processed $41 billion worth of automated risk and fraud decisions.

Effectiv consolidates various fraud and risk tools into a single solution, enabling businesses to quickly protect against multiple forms of fraud while minimizing false positives with AI-powered risk strategies. The platform supports the filing of Suspicious Activity Reports (SARs) and Currency Transaction Reports (CTRs) directly to FinCEN. Effectiv’s DeviceIntel creates unique device fingerprints using real-time OS, device data, and pattern matching to identify suspicious behavior.

The AI/ML Model Library provides access to multiple machine learning models for detecting suspicious patterns and preventing fraud loss. Effectiv also offers a no-code rule and strategy management system, along with features such as business onboarding, customer onboarding, payment fraud detection, and transaction monitoring. The case management solution allows for the management of cases and alerts with event and entity-level data.

Effectiv’s platform integrates with multiple world-class data services for fraud and risk management and automates the filing of SARs and CTRs to FinCEN. The AI-powered platform enables automated KYC/KYB and transaction monitoring and is hosted on Google Cloud, benefiting from Google’s secure-by-design infrastructure. Effectiv has achieved SOC 2 Type 2 compliance and supports real-time payment fraud detection across multiple channels including credit and debit cards, ACH, wires, Zelle, FedNow, and RTP. The AML transaction monitoring solution uses machine learning to continuously monitor transaction data and identify anomalous customer behavior. Additionally, the platform includes a visual onboarding flow editor for customizable KYC, KYB, CIP, and EDD process automation.